Announcing:
jaimie branch
Fly or Die Fly or Die Fly or Die ((world war))
Release Date:
August 25th, 2023
International Anthem
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International Anthem 〰️
Campaign Timeline
Tuesday June 20th
Album announce + first single ““take over the world” w/ music video directed by Jon Philpot
Thursday July 13th
Second single “the mountain” w/ music video directed by Kim Alpert
Late July
Press/media album listening party in NYC
Tuesday August 1st
Third single “baba louie” w/ music video directed by Theodore Darst
Mid August
Friends and family album listening parties in NYC and Chicago
Mid August
NY Times feature about jaimie/album runs (written by Giovanni Russonello)
Tuesday August 22nd
Anniversary date of jaimie’s passing - release live clip of footage from final Fly or Die performance at Bemis Center Omaha
August 25th, 2023
LP/CD/Digital album release
Sept 7-13
NY Fashion Week - Fly or Die Kimono release events
Sept 22
One year anniversary of jaimie’s memorial in Red Hook Brooklyn - release Cyrus Moussavi’s film from the event
October 2nd
Album release party at Roulette Brooklyn
October 17th
6 year anniversary of jaimie branch’s London debut performance - release David Burkart’s video from Total Refreshment Centre
International Anthem
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International Anthem 〰️
International Anthem
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International Anthem 〰️
Confirmed Press
NY Times feature written by Giovanni Russonello - mid August
International Anthem
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International Anthem 〰️
Ad Buys
Four major ad buys planned between June and September, at least $500 for each, across social media platforms and Youtube.
International Anthem
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International Anthem 〰️
Deluxe Vinyl Package
"Fly or Die Fly or Die Fly or Die ((world war)) comes in a heavyweight metallic silver foil jacket, with a foldout poster insert, IARC obi strip and dome-patterned inner sleeve."
Indie Exclusive Color
"In addition to our classic black LP vinyl & CD, a limited-edition *Turtle Shell* color vinyl version of Fly or Die Fly or Die Fly or Die ((world war)) will be available to indie retailers only, for the first pressing only.
International Anthem
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International Anthem 〰️
The
Lead
Single
In the first music released after jaimie branch’s passing, we hear her sing, shout and chant: “We’re gonna take over the world, and give it back to the land.” It’s a powerful rallying cry by the iconic trumpet player, composer and vocalist who often used the stage for her activism. The single is released alongside a music video by Emmy-winning filmmaker Jon Philpot.
The
Artist
jaimie branch
Before her tragic death at the age of 39, jaimie “breezy” branch had already established herself at the vanguard of modern jazz composition, blurring genre boundaries and performing with an inimitable power that Pitchfork’s Allison Hussey said “connected the focus and intensity of high-concept sound artists with the unbridled joy of living in the moment.”
branch was also a tireless collaborator, who worked with samba icon Elza Soares; noise icons Wolf Eyes; indie stars like TV on the Radio, Yo La Tengo and Spoon; British dub producer The Bug; the First Nations rock collective Medicine Singers; and various International Anthem labelmates, including Jeff Parker, Ben LaMar Gay, and Alabaster DePlume, among so many others. She even made a post-mortem appearance on Talib Kweli & Madlib’s album Liberation 2 released earlier this spring, playing trumpet in a stunning co-composed duet with Madlib on keys. Read jaimie branch’s full bio here.
The
Album
Fly or Die Fly or Die Fly or Die ((world war)
In July of 2022, just one month before branch’s death sent shockwaves around the world, the trumpet player and composer was in Chicago at International Anthem (IARC) studios putting finishing touches on an album. It was a suite of music she had composed and then recorded with her flagship ensemble, Fly or Die, over the course of a residency at the Bemis Center for Contemporary Arts in Omaha, Nebraska. In her wake, the album was near complete, with only mixing tweaks, final titles, and artwork to be fully realized. In the months following, her family (led by sister Kate Branch), her band (Jason Ajemian, Lester St. Louis, and Chad Taylor), and her collaborators at IARC (engineers Dave Vettraino and David Allen, comrades Alejandro Ayala and Scott McNiece) banded together to gather memories, texts, emails, photographs, artwork and fragments belonging to jaimie to light the path forward. The goal was always to do what jaimie would have done. Packaged in stunning artwork by John Herndon, Damon Locks, and branch herself, Fly or Die Fly or Die Fly or Die ((world war)) is jaimie’s final album with her Fly or Die quartet.
International Anthem
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International Anthem 〰️
Partners
Info
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Label:
Scottie McNiece // scottie@intlanthem.com
US PR:
James Rainis // Shorefire PR // jrainis@shorefire.com
UK PR:
Nicole McKenzie & James McClements // Atles Music // nicole@atlesmusic.com & james@atlesmusic.com
Germany PR:
Daniela Siemon & Markus Hablizel // Der Promotor // daniela.siemon@der-promotor.de & markus.hablizel@der-promotor.de
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David Brown
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(( photos of jaimie by Ben Semisch, courtesy of Bemis Center for Contemporary Arts ))
© 2023 International Anthem Recording Co.